This course provides a study of “current developments and concepts on school and community relations…including how schools are successfully using new and emerging communication technology; attracting new students and keeping current ones in the face of growing competitive pressures; handling the changing nature of crisis communication as it expands to include health and environmental issues, bad acts by employees, and more; managing the communication demands of increasing financial and bond election issues; the legal management issues confronting communication officials through the demands of both privacy and freedom-of-information issues; ideas for assessing impact and boosting the accountability of school-communication programming; and the role of communication in supporting student and school achievement by building parental involvement and community support.” (Bagin, Gallagher, & Moore, 2005).
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